Image Source: telfarglobal, .berootedco.com, philadelphiaprintworks.com, harlemcandleco.com
It is that time of year when our shopping lists get longer, shoppers begin hunting for the best deal, and we are tempted to just keep adding to the cart, while we end up buying things we do not need.
From fashion, beauty, and food to home accessories and gadgets, the annual shopping event offers an opportunity to grab those items you have been eyeing all year, often at reduced prices.
This year, Black Friday falls on November 27, 2026, with Small Business Saturday the next day and Cyber Monday on November 30.
But while you are filling your online shopping basket or heading out to the stores, you should consider putting some of that money where it counts, patronizing Black-owned brands.
For Black entrepreneurs, getting their products in front of a wider audience is an important part of building successful businesses. Choosing to shop from these brands is one way to help create visibility for their work while discovering products that bring something different to the market.
There is plenty to explore. Whether you are looking for an African-inspired outfit, a new skincare routine, a candle to make your home smell amazing, or snacks to keep in the pantry, these 8 Black-owned brands deserve a place on your Black Friday shopping list.
Telfar
Source: Instagram / telfarglobal
If you have spent any time on social media looking at fashion trends, chances are you have come across a Telfar bag. Founded by Liberian-American designer Telfar Clemens in New York in 2005, Telfar has grown into an internationally recognized fashion label. Its signature Shopping Bag, often nicknamed the “Bushwick Birkin”, has become one of the brand’s most recognizable pieces.
Available in different sizes and colors, the bags have developed a following among fashion lovers who appreciate their distinctive design and accessible luxury positioning.
Beyond handbags, Telfar’s collections include clothing, footwear and accessories. The brand’s approach to fashion is rooted in inclusivity, with its unisex designs made to be worn by everyone. Telfar tends to sell in limited drops, and in 2024 it marked Black Friday with limited-edition releases. For shoppers looking to invest in a statement accessory, Telfar is worth adding to the list.
Where to shop: www.telfar.net
The Lip Bar
Source: Facebook / The Lip Bar
The Lip Bar has built a business around making beauty colorful, accessible and inclusive. Founded by Melissa Butler, the Detroit-based beauty company started with a simple frustration: the lack of exciting, inclusive makeup options available to women with different skin tones.
What began as a lipstick business has expanded into a wider beauty collection featuring foundations, concealers, lip glosses, lipsticks, blushes, and other makeup essentials. The brand is particularly known for its bold lip colors, vegan and cruelty-free formulations, and products designed to complement different complexions.
Where to shop: thelipbar.com, Target, and major beauty retailers.
Harlem Candle Company
Source: Facebook / Harlem Candle Company
If you are hunting for gifts, the Harlem Candle Company is worth a look. Founded by Teri Johnson, the luxury home-fragrance brand draws inspiration from the Harlem Renaissance, turning Black history and culture into beautifully crafted scents. Its candles are designed around different moods, places, and cultural influences, with fragrances that pay tribute to figures and experiences associated with the neighborhood.
The brand also sells room sprays and other home-fragrance products, making it a good option for anyone who enjoys creating a welcoming atmosphere at home. This is an opportunity to support a local business while picking up something special for the home.
Where to shop: www.harlemcandleco.com
Be Rooted
Source: www.berootedco.com
Who says a notebook or planner has to be boring? Be Rooted, a Black woman-owned stationery and lifestyle brand founded by Jasmin Foster in 2020, has several collections including journals, notebooks, planners, affirmation pens, puzzles, greeting cards, desk accessories, and gift sets.
The brand was the first Black-owned stationery line sold at Target. It makes journals and planners that celebrate women of color. If you enjoy journaling, organizing your schedule, or giving thoughtful gifts, you should consider adding Be Rooted to your Black Friday shopping list.
Where to shop: www.berootedco.com
Philadelphia Printworks
Source: www.philadelphiaprintworks.com
Founded by Maryam Pugh and Ruth Perez, this Philadelphia-based brand combines clothing and accessories with social justice, cultural awareness, and political expression.
From graphic T-shirts and sweatshirts to tote bags and other merchandise featuring thought-provoking messages and artwork, the business has built its identity around designs that encourage conversations about history, identity, and social change.
This Black Friday is giving you a chance to support a creative business with roots in the city.
Where to shop: www.philadelphiaprintworks.com
D’IYANU
Source: Facebook / D’iyanu
Have you ever wanted to wear African prints without looking like you are dressed for a traditional occasion? D’IYANU is a brand worth exploring. Founded by Addie Elabor in 2014, the Pennsylvania-based fashion label was inspired by her desire to make contemporary African-inspired clothing more accessible. Its collections include colorful dresses, jumpsuits, skirts, blazers, shirts, trousers and matching sets. The bold prints make the pieces particularly appealing to anyone who enjoys incorporating African-inspired fashion into their everyday wardrobe.
Where to shop: www.diyanu.com
De’Village
Source: Instagram | rdgterminalmkt
Want something with an African touch? De’Village at Philadelphia’s Reading Terminal Market is worth a visit this Black Friday. This brand has been bringing African culture to the heart of Philadelphia since 2001. It offers a colorful selection of African jewellery, artwork, fabrics, sculptures and decorative pieces, with products sourced from Kenya, Ghana and Nigeria.
Whether you are looking for a unique necklace, an interesting piece of artwork or a thoughtful gift that celebrates African heritage, De’Village offers plenty to explore. For Black shoppers, it is also an opportunity to discover products that bring a little of home into everyday life while supporting a Black-owned Philadelphia business.
Where to shop: De’Village, Reading Terminal Market, 51 N. 12th Street, Philadelphia, PA.
54 Thrones
Source: Facebook / 54 Thrones
If you love adding a little luxury to your self-care routine, 54 Thrones is a must-try. The brand brings African beauty traditions into modern skincare and body care.
Founded by Nigerian-American entrepreneur Christina Funke Tegbe, the brand draws inspiration from the beauty rituals, ingredients, and botanical traditions found across the African continent. Its products include body butters, body washes, moisturizers, and fragrances, with ingredients and formulations inspired by African botanicals.
For Black shoppers who enjoy discovering brands that celebrate African heritage while offering contemporary beauty products, 54 Thrones is one to explore.
Where to shop: www.54thrones.com
